Gobi Desert Cup

About the Project

Built social media audience from 1,000 to 5,200 within 3 months.

International, high profile, elite Horse Endurance Races that traverse the few remaining wilderness areas in our world. The Gobi Desert Cup is a 480 km ride across the Gobi Desert in Mongolia. This race is extreme, requiring not only survival skills on behalf of our team but the ability to produce and deliver engaging, emotive storylines that enable the Race Owners to gather a digital ‘tribe’ that follows them, promotes and monetises the bottom line with new entrants the following year.

Debra truly cares about the client’s branding as if it was her own business. She definitely has my back at all times.
Camille Champagne

Happy Client


Gobi Desert Cup


SEP, 2017


Strategic Marketing


Social Media, Copywriting

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