International, high profile, elite Horse Endurance Races that traverse the few remaining wilderness areas in our world. The Gobi Desert Cup is a 480 km ride across the Gobi Desert in Mongolia. This race is extreme, requiring not only survival skills on behalf of our team but the ability to produce and deliver engaging, emotive storylines that enable the Race Owners to gather a digital ‘tribe’ that follows them, promotes and monetises the bottom line with new entrants the following year.